Brandon Hall Excellence Awards Application Guide

At Augdemy, we have supported numerous organizations, helping them secure hundreds of Brandon Hall Excellence Awards. Our team has extensive experience as both jury members and application consultants, enabling us to provide a comprehensive understanding of what constitutes a winning submission. In this guide, we’ll answer the most common questions about preparing a successful Brandon Hall Group Excellence Award application.

The Brandon Hall Group Excellence Awards, established in 1994, began as a recognition program focused on digital learning. Over time, they expanded into multiple areas, including talent development, human resources, and organizational excellence, solidifying their status as one of the most prestigious awards in the industry.

Today, the Brandon Hall Group Excellence Awards consist of three distinct programs:

Each program has its unique focus and timeline, making it possible for leading organizations across various sectors to showcase their excellence in human capital management and technology innovation throughout the year.

Which Types of Content Qualify for Award Submissions?

Each award program features specific criteria outlining the eligible projects or initiatives for submission:

Brandon Hall Group HCM Excellence Awards (Spring Program)
This program covers a broad range of categories in Human Capital Management (HCM), including:

  • Learning & Development: Best learning strategy, leadership training, or employee onboarding programs.
  • Talent Management: Succession planning, career development, and employee engagement.
  • Talent Acquisition: Innovative recruitment strategies or employer branding.
  • Leadership Development: Programs that develop new leaders or enhance the skills of existing leaders.
  • Human Resources: Diversity & Inclusion, employee wellness, or HR transformation projects.
  • Sales Performance: Sales enablement programs, customer service training, and performance improvement.
  • Diversity, Equity, & Inclusion: Initiatives to foster an inclusive and equitable workplace.
  • Future of Work: Strategies that prepare organizations for the evolving nature of work.

Brandon Hall Group Technology Excellence Awards (Fall Program)
This program focuses on technology and product innovation in areas such as:

  • Learning & Development
  • Talent Management
  • Talent Acquisition
  • Workforce Management
  • Human Resources
  • Sales Enablement
  • Future of Work

Unlike the HCM Excellence Awards, solution providers can submit their own technologies independently. This program typically emphasizes the technological impact, unique features, and measurable results of solutions.

Brandon Hall Group EdTech Excellence Awards (Summer Program)
Open to K-12 institutions, universities, professional development providers, and non-profit organizations, the EdTech Excellence Awards recognize advancements in learning technology and educational innovation.

Evaluation Criteria and Scoring

HCM Excellence Awards Evaluation Criteria:

  • Business Needs: How well the initiative aligns with the company’s business needs and goals.
  • Program Design and Implementation: The strategic planning, structure, and execution of the program.
  • Program Adoption: The level of engagement and adoption within the organization.
  • Measurable Benefits: Quantifiable results and the program’s impact on business performance.
  • Lessons Learnt and Roadmap: Future plans for program sustainability and growth.

Technology Excellence Awards Evaluation Criteria:

  • Value Proposition: How the technology addresses a business need or problem.
  • Innovation: Unique features or differentiators in the technology.
  • Unique Differentiators: Aspects that set the technology apart from competitors.
  • Product/Project Demo: The quality of demonstrations or prototypes provided.
  • Measurable Benefits: Tangible benefits realized by the users of the technology.

How Are Applications Evaluated?

Each entry is scored on a scale of 1 to 6 for each criterion:

  • 1: Exceptionally Poor – Does not meet any aspect of the criterion.
  • 2: Slightly Poor – Meets very few aspects of the criterion.
  • 3: Poor – Meets some aspects of the criterion.
  • 4: Satisfactory – Meets most aspects of the criterion.
  • 5: Above Satisfactory – Meets almost all aspects of the criterion.
  • 6: Outstanding – Meets all aspects of the criterion.

Based on the overall score, awards are determined as follows:

  • Bronze Award: Score between 22-24 points.
  • Silver Award: Score between 25-27 points.
  • Gold Award: Score between 28-30 points.

Key Application Guidelines

  • Use the designated Microsoft Word templates for each program and category.
  • Ensure compliance with formatting rules specified in the templates.
  • Submit your application through the Brandon Hall Group’s platform; email submissions are not accepted.
  • Write in English and in the third person, avoiding phrases like “we” or “our.”
  • Limit supplementary materials to ensure clarity and focus.
  • Specify if you want your application to be confidential or published as a best practice by the Brandon Hall Group.

Preparing a Winning Application

Successful applications clearly articulate the problem, the solution, and the measurable impact. To maximize your chances:

  • Choose the Right Category: Make sure your submission aligns with the category’s focus and evaluation criteria.
  • Emphasize Measurable Results: Use data to back up your achievements.
  • Follow the Structure: Use the template effectively, maintaining logical flow and clarity.
  • Use Supporting Materials Strategically: Supplement your narrative with visuals or testimonials, but avoid overwhelming the jury.

By carefully preparing your submission for the Brandon Hall Excellence Awards, you can greatly improve your chances of success. For more general advice on crafting strong award applications, be sure to read our Tips for Successful Award Applications to further enhance your approach.

Ready to Apply? Let Us Help!

As Augdemy, we offer a comprehensive range of consultancy services to help organizations effectively communicate their achievements and gain the recognition they deserve. From strategic planning to content creation and process optimization, we provide the expertise needed to elevate your award applications and align them with the highest industry standards. Whether it’s your products, projects, or teams, we guide you through every step to showcase your success on national and international platforms. Explore our Award Writing and Submission Process Management Services or get in touch to discuss how we can support your next award-winning journey.

Augdemy is dedicated to helping organizations achieve recognition through award consultancy, offering expertise in strategic planning, content creation, and process optimization for business excellence awards.